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Prior to founding Vision360, Eddie was the CEO of IP Vision.. Under his leadership, IP Vison was one of the first companies to deploy commercial hybrid DTT/services  in the horizontal market through the FetchTV brand, with partners and customers including Paramount, Disney, Sky, Tesco, Panasonic and Samsung.  FetchTV was acquired by ShopTo.net, a leading UK online entertainment retailer in April 2012.

Prior to this, Eddie was a founding director of YooMedia plc, the leading interactive TV and broadcast solutions service provider. From 2001-2007, he was responsible for the strategic development of YooMedia’s convergent media delivery technologies for digital TV and online healthcare services and oversaw a number of strategic acquisitions by YooMedia.

Previously, Eddie was part of PwC’s Technology Media and Telecoms corporate finance group, focusing on M&A in the technology, communications and media sectors
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